A New Chapter in Woodstock’s Story
Woodstock, Georgia, has always been a place that thrives on connection. The community spirit runs deep-neighbors greeting each other on Main Street, live music echoing from downtown patios, and the unmistakable rhythm of a town that still feels like home.
That is what inspired Private Somm Fine Wine-a boutique wine store designed not only to sell bottles, but to cultivate moments. Our vision was to create a gathering place where wine is demystified, where conversation flows as easily as a great Pinot Noir, and where everyone—no matter their level of knowledge-feels at home.
Wine, Without the Pretension
Wine has a reputation problem. Too often, it’s treated as a symbol of exclusivity—something reserved for special occasions or experts who can pronounce “Gewürztraminer” without hesitation. At Private Somm, we’re rewriting that narrative.
We believe wine is a farmer’s product-grown with hands in the soil, influenced by weather and time, and meant to be enjoyed around a table, not just behind glass doors. The most beautiful bottles don’t have to come with complicated terminology or intimidating price tags. They just have to be chosen with care.
Our mission is to make fine wine approachable. Whether you’re searching for an everyday bottle to complement your dinner or something rare for a once-in-a-lifetime celebration, we’ll help you find it—without the pretension, without the pressure.
The Sommelier Behind the Vision
At the heart of this mission is Kory Luebke, Certified Sommelier through the Court of Master Sommeliers. Over the last fifteen years, Kory has honed his craft in some of the most prestigious dining establishments in Atlanta and beyond-including time spent as one of the sommeliers at Augusta National Golf Club.
Through his travels, he’s developed not only a deep knowledge of wine but a philosophy: that wine is best when shared. Each bottle tells a story—of a region, a vineyard, a season—and his greatest joy is helping people discover stories that resonate with their own.
Where Expertise Meets Hospitality
Private Somm Fine Wine brings together everything Kory learned over a decade in hospitality: the precision of fine dining, the warmth of personal service, and the belief that wine should connect, not divide.
Step into our shop and you’ll find a curated collection of wines that represent craftsmanship and character—labels you won’t find in supermarkets, sourced from vintners who pour their hearts into their work. You’ll also find guidance that feels genuine and grounded, not sales-driven or snobbish.
Our approach is simple: we listen. We learn what you love, what you’re cooking, who you’re celebrating—and then we match you with the bottle that fits.
A Gathering Place for Woodstock
Beyond bottles, Private Somm is quickly becoming a community hub. We host regular wine tastings, educational evenings, and private dinners, each designed to bring people together. Some events focus on regions—like “Wines of the Rhône Valley” or “California Dreaming”—while others are built around themes: discovering sustainable winemaking, exploring sparkling wines beyond Champagne, or pairing wine with local cuisine.
These gatherings are less about instruction and more about inspiration. They’re opportunities to meet other wine enthusiasts in Woodstock, learn a little, laugh a lot, and discover what you love.
Making Wine Personal Again
Every bottle you open should mark a moment. Maybe it’s the first dinner in your new home. Maybe it’s a quiet evening on the porch with someone you love. Maybe it’s a toast to a milestone you didn’t think you’d reach.
At Private Somm Fine Wine, we see wine as a celebration of life itself—a reminder that beauty often lives in the simple act of slowing down and savoring something together.
Visit Us in Woodstock, GA
If you’ve been searching for a wine store that feels both sophisticated and down-to-earth, come see us. Whether you need guidance on building your cellar, selecting a bottle for dinner, or planning a private tasting, we’re here to help.
Private Somm Fine Wine isn’t just another shop—it’s a space where wine meets community, and where every visitor becomes a friend.
Sip. Discover. Belong.
Visit us in the heart of Woodstock, GA, and see why this town needed a wine shop like this.